Baltimore Bike Share

Baltimore's newest form of public transportation - Baltimore Bike Share, launched in the fall of 2016. Within three days of its launch, the program heads wanted the team at MICA's Social Design program to conduct two-weeks of design research to understand who their audience was, how they responded and what insights could inform their next rollout in the spring.

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Participatory Research

The team split up into three groups tackling different areas of Baltimore.