Baltimore Bike Share

Baltimore's newest form of public transportation - Baltimore Bike Share, launched in the fall of 2016. Within three days of its launch, the program heads wanted the team at MICA's Social Design program to conduct two-weeks of design research to understand who their audience was, how they responded and what insights could inform their next rollout in the spring.


Participatory Research

The team split up into three groups tackling different areas of Baltimore.